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Unlocking creative potential is the mantra for the business and was the brief for our creation. The scribble brain was developed to illustrative the furious "artistic" nature of the right side brain - and that chaos can happen in geometrically sound surrounds.
The fluid font was developed to also illustrate the active, non-conservative nature of the Right brain. The colour scheme was carefully deliberated over in a bid to compel a response in printed media and for the design to be seen in the clutter of educational institutions, shopping centres and the like.
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