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Do you want your business to stand out in a highly competitive market? Do you want the identity of your company to be in the forefront of consumers’ minds? Before you start thinking about designing a business card or picking colors for signage, you need a logo.
A logo needs to feature your company name, embellished with color and graphic elements. It must embody your message and your brand position and promise. Your logo is your company’s most important design element because it’s the basis for all your other marketing collateral.
We see logos everyday - on buildings, on products, on business cards, and on the Web, we are surrounded by them no matter if we like it or not. Colour is considered important to brand recognition and some colors are associated with certain emotions that the public may relate to. Due to the design, the color, the shape, and additional elements of the logotype, your logo should be differentiated from your competitors for you target market to relate to.
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