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Camperman Australia presented unique challenges. With a business name that is close to but different from its actual products "Campervans" and in conjunction with the added challenge that the business needed initial web traffic, we had to ensure that the web domain was easily read as a apart of the business name. We also wanted to avoid the cliche of van silhouettes given that models and perceptions of vans change constantly. Therefore we elected to focus on the traveler. The use of a male figure subliminally reinforced the "man" of Camperman, and all feedback so far has been that web traffic and sales have increased significantly since the introduction of the new corporate image. The colour scheme was deliberated over after much research in the marketspace. Contrasting to its competitors, it was also the colour scheme that worked perfectly with the predominantly white vehicles. The end result is professional and respected brand that talks to its target market with authority and command.
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